Optional reading
- Bain B2B Elements of Value. B2B Elements of Value is a five-level, 40-element framework that explores the objective & subjective criteria that determine what motivates customers to buy.
- Writing Without Bullshit: Boost Your Career by Saying What You Mean. A comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen.
- Capture Planning Excel Template. Excel template that guides you through the process of preparing a proposal to secure your customers long term (and before they go to RFP).
- Maximising Renewal Success: Avoiding the Competitive Rebid. Learn how to develop your renewal strategy.
Course Content
Not Enrolled
Course Includes
- 10 Modules
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