Ready to leverage executive power for unprecedented account success? Our “How to Accelerate Account Growth Through Executive Sponsorship Programs” course is your blueprint for creating a game-changing program that pairs senior executives with account managers for explosive growth.
This innovative program is designed for KAMs looking to harness the influence of top-level leadership to drive account performance. You’ll explore:
- Executive Sponsorship Fundamentals: Understand the proven benefits of executive involvement in account management and sales processes.
- Program Structure Design: Learn to create a formal, effective framework for pairing executives with account managers.
- Executive Identification and Recruitment: Develop strategies to identify and engage the right senior executives for your program.
- Training and Onboarding Techniques: Master the art of preparing executives and account managers for successful partnerships.
- Contribution Measurement: Learn to set KPIs and track the impact of executive involvement on account performance.
- Incentive Strategy Development: Discover how to motivate ongoing executive participation and engagement.
- Mutual Benefit Maximization: Understand how to create value for both account managers and participating executives.
This course is designed to help you:
- Accelerate deal closure and establish long-term client relationships
- Create a structured approach to leveraging executive influence
- Enhance your strategic partnership-building skills
- Demonstrate increased value to both clients and internal stakeholders
Perfect for Key Account Managers and sales leaders looking to elevate their account management strategies, this course provides practical tools for implementing a successful executive sponsorship program.
Don’t miss this opportunity to transform your account management approach. Enroll in “How to Accelerate Account Growth Through Executive Sponsorship Programs” today and unlock the power of executive partnerships for unprecedented account growth!
Course materials
How to Build a Successful Executive Sponsorship Program
Executive Sponsor Activities Checklist
Supplemental resources
- Executive Sponsors Fuel High-Performing ERGs. Case study by Jennifer Brown Consulting on how to establish an executive sponsorship program, with real life examples in action.
- Top management involvement with key accounts: The concept, its dimensions, and strategic outcomes. Study that interviewed 261 key account managers to understand how to optimize involvement of senior executives with key accounts.
Course Content
Course Includes
- 1 Module
